Circular wheels
Description
The primary objective of a visual designer is to create visually engaging and meaningful designs that resonate with audiences. Whether it is developing marketing campaigns, designing user interfaces, or crafting print materials.
Client
Framer
Date
Nov 12, 2020
Service
Branding
Website
twitter.com/voilamoussa
OVERVIEW
The client, a startup company in the organic skincare industry, approached us to create a brand identity and packaging design for their new line of products.
The line included a range of skincare products, such as facial cleansers, toners, moisturizers, and serums, all made with natural and organic ingredients. The client wanted a brand that would appeal to health-conscious consumers and stand out in a crowded market.
CHALLENGE
The challenge was to create a brand identity and packaging design that would communicate the natural and organic qualities of the products, while also conveying a sense of luxury and sophistication.
The design needed to appeal to a target audience of health-conscious consumers who value natural and organic products, while also standing out on store shelves and online marketplaces.
EXECUTION
Research and Discovery: We started by conducting a thorough research and discovery phase to understand the client's goals, target audience, and design preferences. We also researched the organic skincare market to identify trends and competitors.
Brand Identity Development: Based on our research, we developed several brand identity concepts that aligned with the client's vision and values. We presented these concepts to the client and gathered feedback to refine the design. The final brand identity included a logo, color palette, typography, and brand guidelines.
Packaging Design: Once the brand identity was finalized, we began designing the packaging for each product in the line. We focused on creating a cohesive design system that would unify the products and make them easily recognizable on store shelves and online. The design featured natural textures, earthy colors, and elegant typography.
Product Photography: To showcase the products in the best possible light, we arranged for professional product photography. The photos captured the natural and organic qualities of the products and highlighted their key features and benefits.
Marketing Collateral: To support the launch of the new line, we also designed marketing collateral, such as product brochures, social media graphics, and email templates. The collateral featured the new brand identity and packaging design, and reinforced the natural and organic qualities of the products.
